CAP 74024 x Aitana for FENDI Summer 2025
Creative direction
Content production
Website materials
CAP 74024 managed the creative direction and production of the video campaign featuring Spanish pop star Aitana for the FENDI Summer 2025 collection. The project, centered around her new single “Segundo Intento,” highlights the energetic spirit of the House’s latest collection, capturing the essence of summer through music and fashion.
Artist Aitana
Photographer/Director Sophie Jones
Creative Antonio Moscogiuri
DOP Louis Evennou
Set Designer Adrià Escribano
Personal Stylist Isabel Greece
Hair Stylist Jesús De Paula
Make Up Artist Alex Saint
Manicurist Maritza Andrea
Executive Producer Christian Lucidi @juicecreative
Production Rosita Cannata and Iñaki Viladomat
Production Coordinator Alejandro Gonzalez
Steadycam Operator Raul Manchado
1st AC Pablo Martinez
2nd AC Marcos Ceglán
Gaffer Alex Catena
Spark Ariel Suárez García
Spark Ismael López Sepúlveda
VTR Camila Cartondo
Digi Tech Juan Jose Martinez
1st Photo Assistant Okus Milson
2nd Photo Assistant Fernando Hernandez
Stylist Assistant Samuel Sanz
Stylist Assistant Elena Armas
Set Designer Assistant Diego Lillo Aparici
Attrezzista Néstor Martínez Sánchez
PA Diego Sempere
PA Jorge Laguya
PA Sofia Cortese
