CAP 74024 x JADE for FENDI - Mamma Baguette
Creative direction
Content production
Website materials
CAP 74024 handled the creative direction for the introduction of the Mamma Baguette, in collaboration with pop artist JADE. The campaign pairs JADE’s bold personality and a brand-new song with the timeless appeal of the latest FENDI silhouette, celebrating dynamic femininity and self-expression.
Artist Jade Thirlwall
Photographer/Director Scandebergs
Creative Antonio Moscogiuri
Set Designer Thomas Bird
Choreographer Benjamin Jonsson
