CAP 74024 x FENDI - An Iconic Sound for a New Icon
Creative direction
Content production
Website materials
CAP 74024 oversaw the direction and visual concept of the video “An Iconic Sound for a New Icon” for the FENDI Peekaboo Soft Small bag. Set in Rome and directed by Emir Eralp, the story follows three women as they navigate the city, revealing the new versatility of the silhouette in an emotional and contemporary portrait of connection and movement.
Director/DOP/Photographer Emir Eralp
Creative Director Antonio Moscogiuri
Model Grace Valentine
Model Abény Nhial
Model Lara Menezes
Executive Producer Christian Lucidi @Juice Production
Production Manager Teresa Boente
Production Bardo Tarantelli and Elisa Tolomeo
Hair Stylist Dora Roberti
Make Up Artist Arianna Campa
Manicurist Isabella Avenali
1st AD Gilles Cannatella
Set Designer Alessandro Cicoria
Gaffer Quentin Charmardbois
Head Spark Luca Filoni
Focus Puller David Gylje
Steadycam Operator Sacha Ippoliti
Loader Sara Menoni
Digi Tech Elio Rossato
Spark 2 Daniele Circelli
Spark 3 Simone Friuli
PA Santiago Masetti, Federico Neri, Daniela Piscicchia
Video Assistant Lucilla Mazza
Set Designer Assistant Valeria Giampietro @valeriegiampietro
Make Up Artist Assistant Mara Giannini @mara.giannini
Hair Stylist Assistant Giada D’alessio @giada.dalessiohair
Styling Assistant Matilde Manca @maullt.itude
Styling Assistant Anna Piffer @_anne.pi_
