CAP 74024 x Fendi Ambassador Song Yuqi - Peekaboo ISeeU

Creative direction
Content production
Website materials

CAP 74024 led the artistic direction and content production for the launch of FENDI’s exclusive collaboration with global ambassador Song Yuqi. In the campaign, the (G)I-DLE star debuts an original single, FENDI, in a high-energy duet with the Peekaboo ISeeU bag, blending music, choreography, and iconic design.

Talent Song Yuqi
Photographer and Director Felix Cooper @MMXX
Creative Antonio Moscogiuri
DOP Louis Evennou @apicorp
Producer @MMXX Thu Nguyen
Make Up Artist Haemin Kim
Hair Stylist Aram Chun
Set Designer Alessandro Mensi
Digital Operator Mattia Pasin @django
1st AC / Focus Puller Jonas Ongaro
2nd AC Giulio Zonescuti
Gaffer Gianluca Crivellin
Spark Daniele Coppa
Spark Edoardo Marangoni
Key Grip Leonardo Caffa
Grip Salvatore Gaudio
Grip Richard Alvaran
Set Designer Assistant Vito Salomone
First Light Assistant Benjamin Breading
Second Light Assistant Nicola de Cecchi